Heightened Uncertainty Will Continue to Weigh on Mercedes' Shares

Following the spinoff of Daimler Truck in December 2021, the remaining car, van, and mobility businesses were rebranded to Mercedes-Benz Group from Daimler. Simultaneously, Mercedes launched its "economics of desire" strategy in 2022 with the intention of positioning itself as a luxury goods company by exiting lower-margin entry-level models, maintaining the core range, and consistently expanding its high-end portfolio. The goal was to create a brand portfolio strong enough to command pricing power through all market and economic environments.