Gree Electric Appliances Inc of Zhuhai Class A
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Gree's Operating Margin Should Gradually Decline, as Cost Pressures Are Mounting
Business Strategy and Outlook
Gree has been one of the leading air conditioner manufacturers in China for the past decade, with high-quality products for residential, commercial, and industrial uses. We think the company’s sector leadership is cemented by its superior brand equity, strong technological capabilities, and effective distribution through online and offline channels. While Gree focuses on cost-competitive air conditioning products in the domestic market, it has seen continuing progress in premiumization, such as leading by sales value in high-end central air conditioners to household and commercial clients in China, as per Aircon.com.cn. We also expect Gree's core product sales to keep benefitting from ongoing national subsidies in China.
