Brunello Cucinelli SpA

BC: XMIL (ITA)

Morningstar Rating for Stocks	Fair Value	Economic Moat	Capital Allocation
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Brunello Cucinelli Scrutinized for Operations in Russia; Shares Remain Overvalued

Jelena Sokolova , Svetlana Menshchikova

Sep 25, 2025

Brunello Cucinelli faces short seller allegations of failing to exit Russia as claimed, breaching EU sanctions by selling goods above the EUR 300 cap, expanding operations, and heavy discounting. Shares dropped 15% at market close on Sept. 25.

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Brunello Cucinelli SpA

Brunello Cucinelli Scrutinized for Operations in Russia; Shares Remain Overvalued

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