L'Oreal SA

OR: XPAR (FRA)

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L'Oréal: Purchase of Kering Beauté a Boost to Fragrance Portfolio, but Deal Is Pricey

Dan Su

Oct 20, 2025

On Oct. 19, L'Oréal confirmed it will purchase Kering's beauty business for EUR 4 billion in cash. Kering Beauté generated roughly EUR 323 million in 2024 sales, primarily from fragrance brand Creed. The deal is expected to close in the first half of 2026.

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L'Oreal SA

L'Oréal: Purchase of Kering Beauté a Boost to Fragrance Portfolio, but Deal Is Pricey

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