Ferrari NV

RACE: XMIL (ITA)

Morningstar Rating for Stocks	Fair Value	Economic Moat	Capital Allocation
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Ferrari's Strategy for Long-Term Brand Protection Disappoints the Market's Growth Expectations

Rella Suskin

Nov 4, 2025

Business Strategy and Outlook

Ferrari is one of the most recognizable luxury brands globally. A Ferrari symbolizes exclusivity, the equivalent of Formula One driving performance, and Italian flair. Each of these brand pillars is carefully cultivated to maintain Ferrari’s wide-moat brand strength.

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Ferrari NV

Ferrari's Strategy for Long-Term Brand Protection Disappoints the Market's Growth Expectations

Business Strategy and Outlook

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