Premier Investments Ltd

PMV: XASX (AUS)

Morningstar Rating for Stocks	Fair Value	Economic Moat	Capital Allocation
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Premier Investments: Profit Margins Crumbling, but We Raise Our Fair Value on Lower Discount Rate

Johannes Faul

Dec 5, 2025

Premier expects lower profits from its retail operation in the first half of fiscal 2026 on last year. Despite record Black Friday and Cyber Monday sales at pajamas specialty retailer Peter Alexander, it is guiding to a 7% decline in underlying retail EBIT to about AUD 120 million. Shares fell 16%.

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Premier Investments Ltd

Premier Investments: Profit Margins Crumbling, but We Raise Our Fair Value on Lower Discount Rate

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