Endeavour Group Ltd Ordinary Shares

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Endeavour: Discounting Hitting Profits More Than Lifting Sales

Johannes Faul

Jan 14, 2026

Endeavour's liquor sales momentum is improving. In the December 2025 quarter, sales were up 2% year on year. Sales had declined year on year in both the September quarter and in fiscal year 2025. However, sales are driven by heavy discounting, which is cutting into liquor profit margins.

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Endeavour Group Ltd Ordinary Shares

Endeavour: Discounting Hitting Profits More Than Lifting Sales

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