Kose Overseas Sales Turnaround Offset Domestic Weakness

With home market Japan sales making up a significant 65% share of Kose’s revenue, the group’s medium to long-term vision is to raise its global sales. It plans to expand its prestige brands Decorte, Albion, and Tarte into more markets, coupled with the acquisition of new brands. With the targets of the Vision 2026 plan interrupted by the pandemic and changes in China consumer appetite, leading to weak 2024 earnings, Kose has revamped its focus.