Dentsu Group Inc

4324: XTKS (JPN)

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Dentsu’s International Business Is Vulnerable to AI Disruption Despite Resilience in Japan

Pujance Chan

Mar 12, 2026

Business Strategy and Outlook

While Dentsu and Hakuhodo have dominated Japan’s ad market as a duopoly for decades, these agencies have faced headwinds such as slowing economic growth and digitalization in the ad industry.

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Transparency is how we protect the integrity of our work and keep empowering investors to achieve their goals and dreams. And we have unwavering standards for how we keep that integrity intact, from our research and data to our policies on content and your personal data.

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How we make money

We sell different types of products and services to both investment professionals and individual investors. These products and services are usually sold through license agreements or subscriptions. Our investment management business generates asset-based fees, which are calculated as a percentage of assets under management. We also sell both admissions and sponsorship packages for our investment conferences and advertising on our websites and newsletters.

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Verify your identity, personalize the content you receive, or create and administer your account.
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Develop and improve features of our offerings.
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To learn more about how we handle and protect your data, visit our privacy center.

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Maintaining independence and editorial freedom is essential to our mission of empowering investor success. We provide a platform for our authors to report on investments fairly, accurately, and from the investor’s point of view. We also respect individual opinions––they represent the unvarnished thinking of our people and exacting analysis of our research processes. Our authors can publish views that we may or may not agree with, but they show their work, distinguish facts from opinions, and make sure their analysis is clear and in no way misleading or deceptive.

To further protect the integrity of our editorial content, we keep a strict separation between our sales teams and authors to remove any pressure or influence on our analyses and research.

Read our editorial policy to learn more about our process.

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Dentsu Group Inc

Dentsu’s International Business Is Vulnerable to AI Disruption Despite Resilience in Japan

Business Strategy and Outlook

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