Freshpet Inc

FRPT: XNAS (USA)

Morningstar Rating for Stocks	Fair Value	Economic Moat	Capital Allocation
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Freshpet: Worries on Competitive Threats Widen the Attractive Discount for the Category Leader

Kristoffer Inton

Mar 24, 2026

On March 24, Freshpet shares plunged on worries from increasing competitive threats. The price fell by more than 20% at one point on developments from direct-to-consumer competitor The Farmer's Dog and retail giant Costco.

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Freshpet Inc

Freshpet: Worries on Competitive Threats Widen the Attractive Discount for the Category Leader

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