Beiersdorf AG

BEI: XETR (DEU)

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Beiersdorf: Sales Hit by Temporary Headwinds and Near-Term Recovery Remains Blurred; Shares Cheap

Diana Radu , Svetlana Menshchikova

Apr 21, 2026

Beiersdorf's organic sales declined by 4.6% in the first quarter, missing management's guidance of a low-single-digit decline, driven by weakness in Nivea (negative 7%) and La Prairie (negative 15%). Shares fell around 3% on April 21, extending the year-to-date loss to almost 20%.

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Beiersdorf AG

Beiersdorf: Sales Hit by Temporary Headwinds and Near-Term Recovery Remains Blurred; Shares Cheap

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