Harley-Davidson Inc

HOG: XNYS (USA)

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Harley-Davidson Earnings: Turnaround Efforts Align Innovation and Inventory to Stabilize Brand Asset

Jaime M Katz

Jul 23, 2026

Harley-Davidson delivered 39,209 motorcycles in its second quarter, up 9%, with wholesale shipments below retail sales. This resulted in a 17% decline in dealer inventory, supporting unit profitability via fewer promotions. The motor company operating margin of 6.6% was up 70 basis points.

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Harley-Davidson Inc

Harley-Davidson Earnings: Turnaround Efforts Align Innovation and Inventory to Stabilize Brand Asset

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