Japan Tobacco's Combustibles Business Continues to Benefit From Robust Price Increases

Japan Tobacco is the second-largest tobacco company by volume globally, excluding China, with a market share of about 20%, according to Euromonitor. Its competitive edge is greatest in its home market, where it holds a commanding 63% cigarette market share. Moreover, the popularity of its leading brands, especially Mevius, extends to other Asia-Pacific countries.