Equifax Inc

EFX: XNYS (USA)
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Workforce Solutions Is Equifax's Largest Profit Driver

Business Strategy and Outlook

Along with TransUnion and Experian, Equifax is one of the Big Three US credit bureaus. As the US credit bureau market is relatively mature, the company has been adding new capabilities and expanding its geographic footprint organically and through acquisitions. As an example of its bolt-on acquisition strategy, Equifax purchased e-commerce fraud prevention platform Kount for $640 million in 2021. Outside the US, Equifax has international operations in both developed and developing countries. The acquisition of Boa Vista in 2023 gave Equifax entry into the Brazil market.

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