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Philip Morris International is the world’s largest tobacco company by volume, with cigarette sales to roughly 170 countries. Despite such dominance, its goal is to completely replace its cigarette sales with reduced-risk alternatives. As of 2025, 41.5% of revenue came from smoke-free products; the aim is two-thirds by 2030. We forecast PMI will reach 49% by 2030, reflecting steady and sizable contributions from combustibles rather than underperformance in reduced-risk.
Company Report

Philip Morris International is the world’s largest tobacco company by volume, with cigarette sales to roughly 170 countries. Despite such dominance, its goal is to completely replace its cigarette sales with reduced-risk alternatives. As of 2025, 41.5% of revenue came from smoke-free products; the aim is two-thirds by 2030. We forecast PMI will reach 49% by 2030, reflecting steady and sizable contributions from combustibles rather than underperformance in reduced-risk.
Company Report

Philip Morris International is the world’s largest tobacco company by volume, with cigarette sales to roughly 170 countries. Despite such dominance, its goal is to completely replace its cigarette sales with reduced-risk alternatives. As of 2025, 41.5% of revenue came from smoke-free products; the aim is two-thirds by 2030. We forecast PMI will reach 53% by 2030, reflecting steady and sizable contributions from combustibles rather than underperformance in reduced-risk.
Company Report

Philip Morris International is the world’s largest tobacco company by volume, with cigarette sales to roughly 170 countries. Despite such dominance, its goal is to completely replace its cigarette sales with reduced-risk alternatives. As of 2024, roughly 40% of revenue came from smoke-free products; the aim is two-thirds of revenue by 2030. This looks lofty to us; we forecast PMI will reach roughly 50% by 2029. This does not reflect our expectation for underperformance in reduced-risk, but rather the steady and sizable contributions from combustible tobacco products.
Company Report

Philip Morris International is the world’s largest tobacco company by volume, with cigarette sales to roughly 170 countries. Despite such dominance, its goal is to completely replace its cigarette sales with reduced-risk alternatives. As of 2024, roughly 40% of revenue came from smoke-free products; the aim is two-thirds of revenue by 2030. This looks lofty to us; we forecast PMI will reach roughly 52% by 2029. This does not reflect our expectation for underperformance in reduced-risk, but rather the steady and sizable contributions from traditional smokable products.
Company Report

Philip Morris International is the world’s largest tobacco company by volume, with cigarette sales to roughly 170 countries. Despite such dominance, its goal is to completely replace its cigarette sales with reduced-risk alternatives. As of 2024, roughly 40% of revenue came from smoke-free products, though its goal of two-thirds of revenue by 2030 looks lofty and we forecast it’ll be reach roughly 51% by 2029. This does not reflect us expecting PMI to underperform in reduced-risk, but rather the steady and sizable contributions from traditional smokeable products.
Company Report

Philip Morris International is the world’s largest tobacco company by volume, with cigarette sales to roughly 170 countries. Despite such dominance, its goal is to completely replace its cigarette sales with reduced-risk alternatives. As of 2024, roughly 40% of revenue came from smoke-free products, though its goal of two-thirds of revenue by 2030 looks lofty and we forecast it’ll be reach roughly 50% by 2029. This does not reflect us expecting PMI to underperform in reduced-risk, but rather the steady and sizable contributions from traditional smokeable products.
Company Report

Philip Morris International is the world’s largest tobacco company by volume, with cigarette sales to over 175 countries. Despite such dominance, its goal is to completely replace its cigarette sales with reduced-risk alternatives. As of 2023, nearly 40% of revenue came from smoke-free products, though its goal of two-thirds of revenue by 2030 looks lofty and we forecast it’ll be nearing 50% by 2028. Still, we view this strategy positively, as it contributes to companywide growth by helping offset secular volume declines in traditional smokeable products.
Stock Analyst Note

Wide-moat Philip Morris International reported solid second-quarter 2024 results, leading to upgraded full-year guidance. Management now expects organic net revenue growth of 7.5%-9%, up from 7%-8.5%, with the midpoint of the range near our preearnings-call forecast of 8.3%. Better growth stems from stable cigarette and HTU volumes and the continued strength of Zyn in the US. We’re likely to raise our fair value estimate by a low-single-digit percentage, roughly in line with the market reaction, on stronger near-term volumes.
Stock Analyst Note

We've raised our long-term growth forecast after taking a more optimistic view of Philip Morris International's next-generation products. Our fair value estimate rises to $106 per share from $103. Our revised valuation implies a 2024 price/adjusted earnings ratio of 17 times, enterprise value/adjusted EBITDA of 14 times, and 5% dividend yield. These multiples are at the higher end of the tobacco peer group given the better long-term growth prospects its boasts.
Company Report

Philip Morris International is the world’s largest tobacco company by volume, with cigarette sales to over 175 countries. Despite such dominance, its goal is to completely replace its cigarette sales with reduced-risk alternatives. As of 2023, nearly 40% of revenue came from smoke-free products, though its goal of two-thirds of revenue by 2030 looks lofty and we forecast it’ll be nearing 50% by 2028. Still, we view this strategy positively, as it contributes to companywide growth by helping offset secular volume declines in traditional smokeable products.

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