Company Reports

Unlike many other sportswear brands that diversify across multiple categories, Asics concentrates heavily on performance running, which generates around 45% of its revenue. This specialization has enabled Asics to establish a strong brand image among runners, facilitating its growth from a local Japanese brand to a global leader in the running shoe industry. This success is evident in Asics’ command of roughly 10% of the performance-running markets in Japan, the United States, and Europe, a notable achievement for a company that holds only around 4% of the broader global sports footwear market.

Asics' constant-currency sales grew by 22% in the first half, driven by strong demand for the Sportstyle category in North America and Europe. Management raised its full-year sales forecasts by 10.5% to JPY 1.05 trillion and plans to expand its walking category globally starting in the second half.

Unlike many other sportswear brands that diversify across multiple categories, Asics concentrates heavily on performance running, generating approximately 50% of its revenue. This specialization has enabled Asics to establish a strong brand image among runners, facilitating its growth from a local Japanese brand to a global leader in the running shoe industry. This success is evident in Asics’ command of roughly 10% of the performance-running markets in Japan, the United States, and Europe, a notable achievement for a company that holds only around 4% of the broader global sports footwear market.

Unlike many other sportswear brands that diversify across multiple categories, Asics concentrates heavily on performance running, generating approximately 50% of its revenue. This specialization has enabled Asics to establish a strong brand image among runners, facilitating its growth from a local Japanese brand to a global leader in the running shoe industry. This success is evident in Asics’ command of roughly 10% of the performance-running markets in Japan, the United States, and Europe, a notable achievement for a company that holds only around 4% of the broader global sports footwear market.

Asics is transferring its Onitsuka Tiger segment to a wholly owned subsidiary, effective from Jan. 1, 2027. The company expects this to enable faster decision-making and better pursue its goal of becoming a luxury lifestyle brand.

We are taking a fresh look at Asics, a Japanese sportswear brand focused on performance footwear. It also owns Onitsuka Tiger, a luxury lifestyle brand. The company delivered a 20% compound annual sales growth between 2020 and 2025, significantly outpacing the 5% industry average.

Unlike many other sportswear brands that diversify across multiple categories, Asics concentrates heavily on performance running, generating approximately 50% of its revenue. This specialization has enabled Asics to establish a strong brand image among runners, facilitating its growth from a local Japanese brand to a global leader in the running shoe industry. This success is evident in Asics’ command of roughly 10% of the performance-running markets in Japan, the United States, and Europe, a notable achievement for a company that holds only around 4% of the broader global sports footwear market.

Asics' sales grew by 29.7% year on year in the first quarter, driven mainly by the 34.6% sales expansion in the wholesale channel, particularly in North America and Europe. Management kept 2026 sales and operating profit growth guidance at 17.2% and 20%, respectively.

Unlike many other sportswear brands that diversify across multiple categories, Asics concentrates heavily on performance running, generating approximately 50% of its revenue from this segment. This specialization has enabled Asics to establish a strong brand image among runners, facilitating its growth from a local Japanese brand to a global leader in the running shoe industry. This success is highlighted by Asics' command of more than 10% of the global performance running market, a notable achievement given its roughly 4% share of the broader global sport footwear market.

Unlike many other sportswear brands that diversify across multiple categories, Asics concentrates heavily on performance running, generating approximately 50% of its revenue from this segment. This specialization has enabled Asics to establish a strong brand image among runners, facilitating its growth from a local Japanese brand to a global leader in the running shoe industry. This success is highlighted by Asics' command of more than 10% of the global performance running market, a notable achievement given its roughly 4% share of the broader global sport footwear market.

Asics reported 2025 earnings with revenue and operating profit growing by 19.5% and 42.4% year on year, respectively. All segments continued to post strong growth across all regions. For 2026, management expects revenue to grow 17.2% and operating profit to grow roughly 20.0 %.

Asics held its 13th investment day with a focus on its performance running strategy, which will remain the core of the business, going forward. It also announced plans to acquire two run registration platforms, Thairun in Thailand and Deporticket in Spain.

Asics posted 21.3% year-on-year sales growth in the third quarter, driven by strong growth across all categories and regions. Management revised up its full-year net profit guidance by 3.4% while keeping its full-year sales guidance unchanged.

Unlike many other sportswear brands that diversify across multiple categories, Asics concentrates heavily on performance running, generating approximately 50% of its revenue from this segment. This specialization has enabled Asics to establish a strong brand image among runners, facilitating its growth from a local Japanese brand to a global leader in the running shoe industry. This success is highlighted by Asics' command of more than 10% of the global performance running market, a notable achievement given its modest 1.4% share of the broader global sportswear market.

Asics' second-quarter revenue and operating profit increased by 20% and 19%, respectively, year over year. Management revised up its full-year sales and operating profit guidance by 2.6% and 13.3%, respectively. The company achieved its profit target under the "Mid-term Plan 2026" one year early.

Unlike many other sportswear brands that diversify across multiple categories, Asics concentrates heavily on performance running, generating approximately 50% of its revenue from this segment. This specialization has enabled Asics to establish a strong brand image among runners, facilitating its growth from a local Japanese brand to a global leader in the running shoe industry. This success is highlighted by Asics' command of more than 10% of the global performance running market, a notable achievement given its modest 1.4% share of the broader global sportswear market.

Unlike many other sportswear brands that diversify across multiple categories, Asics concentrates heavily on performance running, generating approximately 50% of its revenue from this segment. This specialization has enabled Asics to establish a strong brand image among runners, facilitating its growth from a local Japanese brand to a global leader in the running shoe industry. This success is highlighted by Asics' command of more than 10% of the global performance running market, a notable achievement given its modest 1.4% share of the broader global sportswear market.

Asics held an investor day on July 7 with a focus on Onitsuka Tiger's global expansion strategy. It also reported a 28.4% year-on-year sales increase in Japan for the second quarter of 2025, driven by 78.9% growth of its Onitsuka Tiger segment.

Asics reported first-quarter earnings with currency-neutral sales and operating profit up by 19.7% and 31.6% year on year, respectively. Sales momentum continued across all categories and regions. Management reaffirmed its guidance and expects sales to reach JPY 780 billion in 2025.

On April 2, the United States' President Trump announced a reciprocal tariff policy, imposing additional 49% tariffs on Cambodia, 46% on Vietnam, and 34% on China. In response, shares of Shenzhou International fell by 14%, while Asics dropped by 10% during Asian trading.