What to Expect With Morningstar Investor’s Use of AI | Help | Morningstar

Morningstar

At Morningstar, we are committed to integrating artificial intelligence (AI) into Morningstar.com and Morningstar Investor in a way that enhances your experience, respects your autonomy, and upholds our core values of transparency, trust, and empowering investors. Here’s what you can expect as these capabilities roll out:

1. AI as an Enhancement to our Expertise

AI elements are designed to complement the Morningstar tools, insights, and analysis you rely on.
Our research and human expertise remain at the core of our offerings, with AI providing ways to streamline and support your experience.

2. Your Choice to Engage with AI

You can choose whether and how you engage with any of the AI-enhanced features or content on the site, and your experience will still remain valuable if you choose not to engage with them.

3. Transparency in AI Use

We will clearly communicate when and how Morningstar is using AI:

- Within product tools or features, look for the colorful starburst mark, which is indicative of an AI feature or service.

- AI-generated insights are designed to align with Morningstar’s trusted standards. However, outputs may at times be inaccurate or incomplete and should be considered alongside other sources of information

4. Data Privacy and Security

We are committed to protecting your privacy and ensuring that your personal and financial information is secure.
Your data will never be used to train third-party AI models.

5. Continuous Improvement With Your Feedback

Your feedback is essential to refining and improving all features, including those with AI enhancements. We are committed to listening to your input and evolving our tools to better meet your needs.

By adhering to these principles, we aim to foster trust and confidence as we thoughtfully introduce AI elements into Morningstar.com and Morningstar Investor.

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Transparency is our policy. Learn how it impacts everything we do

Transparency is how we protect the integrity of our work and keep empowering investors to achieve their goals and dreams. And we have unwavering standards for how we keep that integrity intact, from our research and data to our policies on content and your personal data.

We’d like to share more about how we work and what drives our day-to-day business.

How we make money

We sell different types of products and services to both investment professionals and individual investors. These products and services are usually sold through license agreements or subscriptions. Our investment management business generates asset-based fees, which are calculated as a percentage of assets under management. We also sell both admissions and sponsorship packages for our investment conferences and advertising on our websites and newsletters.

How we use your personal data

How we use your information depends on the product and service that you use and your relationship with us. We may use it to:

Verify your identity, personalize the content you receive, or create and administer your account.
Provide specific products and services to you, such as portfolio management or data aggregation.
Develop and improve features of our offerings.
Gear advertisements and other marketing efforts towards your interests.

To learn more about how we handle and protect your data, visit our privacy center.

How we approach editorial content

Maintaining independence and editorial freedom is essential to our mission of empowering investor success. We provide a platform for our authors to report on investments fairly, accurately, and from the investor’s point of view. We also respect individual opinions––they represent the unvarnished thinking of our people and exacting analysis of our research processes. Our authors can publish views that we may or may not agree with, but they show their work, distinguish facts from opinions, and make sure their analysis is clear and in no way misleading or deceptive.

To further protect the integrity of our editorial content, we keep a strict separation between our sales teams and authors to remove any pressure or influence on our analyses and research.

Read our editorial policy to learn more about our process.

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