Puma Shares Surge on Takeover Speculation
By Andrea Figueras
Shares in Puma jumped after a media report of potential takeover interest from China's Anta Sports, at a time when the German group is trying to turn its fortunes around
In European morning trading, Puma shares were up 13.5% at 19.30 euros.
Citing unnamed sources, Bloomberg reported Thursday that Anta was working with an adviser to evaluate a bid, and could team up with a private-equity firm if it decided to push ahead with the move.
According to Bloomberg, other potential bidders could include Chinese apparel firm Li Ning and Japan's Asics.
Puma declined to comment, while Anta and Asics didn't respond to requests for comment.
Li Ning said it would continue to focus on the growth and development of its brand. "As of now, the company has not engaged in any substantive negotiations or evaluations regarding the transaction mentioned in the news," it said.
The report comes as the German sporting-goods company moves forward with a revamp of its business, after former Adidas executive Arthur Hoeld took the reins at the group earlier this year. In October, he outlined a number of strategies aimed at returning the company to growth in 2027.
Puma's shares have lost about 56% in value since the start of 2025.
Write to Andrea Figueras at andrea.figueras@wsj.com
(END) Dow Jones Newswires
November 27, 2025 03:59 ET (08:59 GMT)
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