Beiersdorf Shares Fall on Sluggish 2026 Outlook

By Aimee Look

Shares in Beiersdorf slumped after the Nivea-maker's weak guidance put downward pressure on expectations for 2026.

Shares dropped as much as 12% in early European trading after the German cosmetics company reported results for 2025 on Monday.

Beiersdorf said it expects slow sales for the upcoming year, particularly in the consumer business segment, citing challenges in the global skin care market. Group net sales are anticipated to be flat-to-slightly-growing on an organic basis, it said.

The company booked a 2.4% rise in group sales for the year, to 9.9 billion euros ($11.57 billion), it said. Its Nivea brand has been undertaking a recalibration to more evenly distribute investment across body care and deodorants, instead of focusing mostly on facial products.

The brand's sales growth was sluggish in 2025, with 0.9% year-on-year growth.

"Nivea's momentum did not accelerate as much as the market wanted to see - even with launches during the period," analysts at RBC Capital Markets wrote in a note.

Beiersdorf announced a 750-million-euro share buyback.

Write to Aimee Look at aimee.look@wsj.com

(END) Dow Jones Newswires

March 03, 2026 05:14 ET (10:14 GMT)