Jaguar Land Rover to Focus on U.S. as It Plots Path to Growth

By Dominic Chopping

Jaguar Land Rover will increase its focus on the U.S. as it looks to capture a slice of growing luxury spending in the country as part of a group-wide plan to accelerate revenue growth.

The Range Rover maker said that alongside its key markets in the U.K., Europe, and China, the U.S. is now a priority growth region where it will design exclusive vehicles.

"The rising demand for luxury products coupled with the strong preference we see for our brands signals significant growth potential," Chief Executive P.B. Balaji said.

The British automaker, which is owned by India's Tata Motors, will focus on its Defender brand to deliver growth in the U.S. as part of its recently announced product and technology collaboration with Stellantis, with vehicles from the brand specifically designed for the U.S. market.

"Our aspiration, in the coming years, is to grow our U.S. business to the size of the entire JLR business as it exists today," Balaji added.

The news was presented ahead of an investor event Wednesday, with the company reconfirming previous plans to invest 18 billion pounds ($24.17 billion) in future technologies, vehicle platforms and transformation between its fiscal 2024 and 2029.

It plans 1.7 billion pounds of savings across its operating cost base in areas like materials, warranties and fixed costs as it targets medium‑term double‑digit revenue growth.

Write to Dominic Chopping at dominic.chopping@wsj.com

(END) Dow Jones Newswires

June 17, 2026 05:24 ET (09:24 GMT)