Jaguar Land Rover to Focus on U.S. as It Plots Path to Growth — Update

By Dominic Chopping

Jaguar Land Rover will increase its focus on the U.S. as it looks to capture a slice of growing luxury spending in the country as part of a group-wide plan to accelerate revenue growth.

The Range Rover maker said that alongside its key markets in the U.K., Europe, and China, the U.S. is now a priority growth region where it will design exclusive vehicles.

"The rising demand for luxury products coupled with the strong preference we see for our brands signals significant growth potential," Chief Executive P.B. Balaji said.

The British automaker, which is owned by India's Tata Motors, will focus on its Defender brand to deliver growth in the U.S. as part of its recently announced product and technology collaboration with Stellantis, with vehicles from the brand specifically designed for the U.S. market.

"Our aspiration, in the coming years, is to grow our U.S. business to the size of the entire JLR business as it exists today," Balaji added.

The news was presented ahead of an investor event Wednesday, with the company reconfirming previous plans to invest 18 billion pounds ($24.17 billion) in future technologies, vehicle platforms and transformation between its fiscal 2024 and 2029.

It plans 1.7 billion pounds of savings across its operating cost base in areas like materials, warranties and fixed costs as it targets medium-term double-digit revenue growth. Meanwhile, efforts to increase speed and efficiency across its organization will see it build out artificial intelligence capabilities and diversify sourcing.

The company swung to an annual loss in the year through March while revenue fell 21% following a crippling cyber attack last year that knocked out U.K. production for several weeks. Headwinds from U.S. tariffs, a tough China market and the planned wind-down of legacy Jaguar models ahead of its transition to an all-electric marque also weighed on sales throughout the year.

JLR said it will broaden the range of drivetrain options on all its vehicle brands, except Jaguar. It aims to introduce a new vehicle platform that can be used to manufacture pure electric and hybrid models, while it will continue offering traditional combustion engine vehicles.

The company plans to launch five new vehicles over the next two years. These include a Range Rover Electric, Range Rover Sport Electric and Jaguar Type 01, all due later this year, followed by further new additions to the Range Rover and Defender brands.

Write to Dominic Chopping at dominic.chopping@wsj.com

(END) Dow Jones Newswires

June 17, 2026 06:55 ET (10:55 GMT)