Beiersdorf Cuts Sales Guidance on Slow Nivea Recovery, Challenging Market

By Nina Kienle

Beiersdorf said it cut its guidance for 2026 on a slower-than-anticipated recovery in its Nivea brand and a challenging market environment.

The German cosmetics company on Monday said that it now expects an organic sales decline in the low-single-digit percentage range for 2026 in both the group and its consumer business segment. It had previously targeted flat to slight growth in organic sales on a group level.

In the consumer business segment, Beiersdorf now expects the earnings before interest and taxes margin excluding special factors to be at least 11%, previously expecting it at slightly below the previous year's level of 13.6%.

The EBIT margin excluding special factors for the group is now expected to be at least 11.8%, having previously been expected at slightly below last year's level of 14%.

The group expects to return to net sales growth next year and anticipates a stabilization of the EBIT margin, it said.

It also initiated the next phase of its rebalancing strategy for its Nivea brand, it added.

In the first half of the year, net sales fell 4.0% on an organic basis in the consumer segment and 3.5% at group level. The EBIT margin excluding special factors reached 15.5% on group level, it said.

Write to Nina Kienle at nina.kienle@wsj.com

(END) Dow Jones Newswires

August 03, 2026 07:26 ET (11:26 GMT)