Adley Bowden | Morningstar

Morningstar

More From Adley Bowden

Morningstar Editorial Generative Artificial Intelligence Policy

A look at how we approach AI in content creation and when we disclose its use.

Adley Bowden Oct 1, 2026

How Does Morningstar.com Use Automation?

A look at how we’re bringing you more timely insights about the financial markets, at scale.

Adley Bowden May 21, 2024

Morningstar’s Top Stories of 2023

A look back at what you read in 2023, along with some of our favorites.

Adley Bowden Dec 29, 2023

From the Editor: Introducing Morningstar.com Changes

Editor in chief Adley Bowden outlines new sections, navigation, and content experiences.

Adley Bowden May 24, 2023

Could AI Actually Make Investing Less Confusing?

Morningstar’s new digital research assistant, Mo, says it could simplify investing, but AI isn’t a cure-all for its complexity.

Adley Bowden May 11, 2023

Adley Bowden is the head of Individual Investor business for Morningstar, leading the firm's Investor, Editorial, and Investment Newsletter groups.

Before joining Morningstar, he spent 13 years at PitchBook, leading a number of its functions including Research, Editorial, Marketing, and Data Operations.

Sponsor Center

Transparency is our policy. Learn how it impacts everything we do

Transparency is how we protect the integrity of our work and keep empowering investors to achieve their goals and dreams. And we have unwavering standards for how we keep that integrity intact, from our research and data to our policies on content and your personal data.

We’d like to share more about how we work and what drives our day-to-day business.

How we make money

We sell different types of products and services to both investment professionals and individual investors. These products and services are usually sold through license agreements or subscriptions. Our investment management business generates asset-based fees, which are calculated as a percentage of assets under management. We also sell both admissions and sponsorship packages for our investment conferences and advertising on our websites and newsletters.

How we use your personal data

How we use your information depends on the product and service that you use and your relationship with us. We may use it to:

Verify your identity, personalize the content you receive, or create and administer your account.
Provide specific products and services to you, such as portfolio management or data aggregation.
Develop and improve features of our offerings.
Gear advertisements and other marketing efforts towards your interests.

To learn more about how we handle and protect your data, visit our privacy center.

How we approach editorial content

Maintaining independence and editorial freedom is essential to our mission of empowering investor success. We provide a platform for our authors to report on investments fairly, accurately, and from the investor’s point of view. We also respect individual opinions––they represent the unvarnished thinking of our people and exacting analysis of our research processes. Our authors can publish views that we may or may not agree with, but they show their work, distinguish facts from opinions, and make sure their analysis is clear and in no way misleading or deceptive.

To further protect the integrity of our editorial content, we keep a strict separation between our sales teams and authors to remove any pressure or influence on our analyses and research.

Read our editorial policy to learn more about our process.

© Copyright 2026 Morningstar, Inc. All rights reserved. Dow Jones Industrial Average, S&P 500, Nasdaq, and Morningstar Index (Market Barometer) quotes are real-time.