Brian Colello, CPA

Brian Colello, CPA, is a senior equity analyst for Morningstar.

More From Brian Colello

The iPhone maker’s competitive position looks strong, but the 57% increase in stock price over the last year has left shares fully valued.

The narrow-moat company raised its revenue and margin forecasts, thanks to healthy demand across most end markets.

Today's price cut will create stickiness around iOS, making iPad users today far more likely to buy iPhones at premium prices (and robust gross margins) well into the future.

We're raising our fair value estimate after the firm set quarterly records for iPhone unit sales.

With solid if not revolutionary improvements to the iPhone and the Apple Watch, this narrow-moat company remains one of the better investment ideas in tech.

Despite headwinds, we still don't see any long-term structural problems, such as market share loss or a lack of innovation, around the firm's core business.

Strong underlying demand for Apple products puts 2016 on track to be another growth year, writes Morningstar’s Brian Colello.

Apple’s new products reinforce our view that it is one of our best investment ideas within the technology sector.

We think the market’s reaction to the Apple Watch’s slow start is overdone, and we’re sticking with our fair value estimate on the back of stellar iPhone demand.

More About Brian Colello

Brian Colello, CPA, is a senior equity analyst, technology, for Morningstar. He covers semiconductor and hardware companies and supports Morningstar's equity research-linked indexes business. Colello was the director of technology equity research before assuming his current role in 2023.

Before joining Morningstar in 2008, Colello worked in public accounting for KPMG and served as a manager in corporate finance for BMG Music, a subsidiary of Bertelsmann AG.

Colello holds a bachelor's degree in accounting from Bucknell University and a master's degree in business administration from Wake Forest University's Babcock School of Business. He is also a certified public accountant.

Sponsor Center