Jelena Sokolova, CFA

Jelena Sokolova, CFA, is a senior equity analyst for Morningstar UK Ltd (“Morningstar”), a wholly owned subsidiary of Morningstar, Inc.

More From Jelena Sokolova

The mid-priced jewelry player is poised to weather the current industry headwinds better than its smaller peers.

Industry insider Alessandro Bogliolo most recently held the top position at privately owned Diesel, where he initiated a turnaround strategy aimed at preserving the brand’s luxury positioning.

While we still think the company will be able to gain share from independents, we reflect lower near-term industry growth and a smaller scope for share gains in our forecasts.

The short tenure of executives at the wide-moat firm is affecting management’s ability to focus on running the business for the long term.

More About Jelena Sokolova

Jelena Sokolova, CFA, is a senior equity analyst for Morningstar.* She covers the consumer discretionary/luxury goods sector. She is a lead analyst for the sector, performing in-depth fundamental analysis and discounted cash flow modeling resulting in investment ideas tailored to long-term investors and analyzing the durability of company competitive advantages based on Morningstar's proprietary “moat” methodology. Since 2023, she has been a member of Morningstar's moat committee, assessing competitive strengths across sectors.

Before joining Morningstar in 2016, Sokolova worked as a senior equity analyst at CE Asset Management in Zurich covering European large caps. She started as an analyst for CE Asset in 2010 at its Riga, Latvia, office before earning a promotion in 2013.

Sokolova holds a bachelor’s degree in business administration from the Banking Institution of Higher Education in Riga and a master's degree in international business from Riga International School of Economics and Business Administration. She also holds the Chartered Financial Analyst® designation.

*Morningstar UK Ltd (“Morningstar”) is a wholly owned subsidiary of Morningstar, Inc.

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