Booking Holdings Inc BKNG

Morningstar Rating
$159.02 −1.26 (0.79%)
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Company Report

Price vs Fair Value

BKNG is trading at a LOCK|>>y#t^> premium.
Price
$160.28
Fair Value
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Uncertainty
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1-Star Price
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5-Star Price
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Economic Moat
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Capital Allocation
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Bulls Say, Bears Say

Bulls

Emerging markets should see strong online travel booking growth over the next 10 years, given middle-income households' increased online usage, and Booking is well positioned.

Bears

Google's continued emphasis on placing its paid ads and metasearch platform ahead of free organic search links could place marketing cost pressure on Booking Holdings.

News

Articles & Videos

Trading Information

Previous Close Price
$160.28
Day Range
$158.38–162.24
52-Week Range
$150.14–225.00
Bid/Ask
$158.89 / $159.26
Shares Outstanding
751.38M
Market Cap
$119.48B
Volume/Avg
8M / 7M

Key Statistics

Price/Earnings (Normalized)
16.67
Price/Sales
4.52
Dividend Yield (Trailing)
1.03%
Dividend Yield (Forward)
1.05%
Dividend Payment Schedule
Mar, Jun, Sep, Dec
Total Yield
9.77%

Company Profile

Booking is the world’s largest online travel agency by sales, offering booking and payment services for hotel and alternative accommodation rooms, airlines, rental cars, restaurants, cruises, experiences, and other vacation packages. The company operates several branded travel booking sites, including Booking.com, Agoda, OpenTable, Rentalcars.com, and Kayak. Transaction fees for online bookings account for the bulk of revenue and profits.
Sector
Consumer Cyclical
Industry
Travel Services
Stock Style Box
Large Value
Total Number of Employees
24,300

Competitors

Valuation

Metric
BKNG
TRIP
EXPE
Price/Earnings (Normalized)
16.679.3113.77
Price/Book Value
—1.4826.07
Price/Sales
4.520.582.12
Price/Cash Flow
14.155.419.06
Price/Earnings
BKNG
TRIP
EXPE

Financial Strength

Metric
BKNG
TRIP
EXPE
Quick Ratio
1.021.200.64
Current Ratio
1.091.560.80
Interest Coverage
8.670.767.13
Quick Ratio
BKNG
TRIP
EXPE

Profitability

Metric
BKNG
TRIP
EXPE
Return on Assets (Normalized)
25.75%4.09%9.05%
Return on Equity (Normalized)
—17.03%228.06%
Return on Invested Capital (Normalized)
65.56%7.43%29.91%
Return on Assets
BKNG
TRIP
EXPE

Travel Services Industry Comparables

1-Day Chart
Name
Price
Morningstar Rating for Stocks
Capital Allocation
Economic Moat
Market Cap
Airbnb Inc Ordinary Shares - Class A
ABNB
LOCK|%@nbYL<LOCK|!@R$95B
Royal Caribbean Group
RCL
LOCK|%W?m^?gLOCK|!DL&$72B
Carnival Corporation Ltd
CCL
LOCK|?!Pd&zxLOCK|?$Fm$37B
Viking Holdings Ltd
VIK
—LOCK|?^L$35B
Expedia Group Inc
EXPE
LOCK|%N!^X^@LOCK|n?!K$32B
Trip.com Group Ltd
TRPCF
—LOCK|c>>N<$25B
Trip.com Group Ltd ADR
TCOM
LOCK|j@B$%$LOCK|>@>s^$25B
Norwegian Cruise Line Holdings Ltd
NCLH
LOCK|$H&>JQBLOCK|GkrF$7B
Tripadvisor Inc
TRIP
LOCK|@R@v%DLOCK|&#$982M

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