T. Rowe Price exited August 2026 with a record $1.897 trillion in managed assets, up 6.6% year to date on $158.0 billion of market gains, offset by $36.3 billion worth of net outflows, primarily from the company's active equity operations.
With $1.897 trillion in AUM at the end of August 2026, T. Rowe Price is one of the larger US-based asset managers. Retirement accounts and variable-annuity portfolios, which tend to be stickier than retail assets, account for close to two-thirds of managed assets.
Bears
The firm's equity performance remains weak, with just 25% and 26% of US fund AUM beating passive peer medians on a three- and five-year basis, respectively, at the end of June 2026.
T. Rowe Price provides asset management services for individual and institutional investors. It offers a broad range of no-load US and international stock, hybrid, bond, and money market funds. At the end of August 2026, the firm had $1.897 trillion in managed assets, composed of equity (48%), balanced (37%), fixed-income and money market (12%), and alternative (3%) offerings. Close to two-thirds of managed assets are held in retirement-based accounts, which provide T. Rowe Price with a stickier client base than most of its peers. The firm also manages private accounts, provides retirement planning advice, and offers discount brokerage and trust services. The company is primarily a US-based asset manager, deriving less than 10% of its AUM from overseas.