Morningstar

Publicis Groupe SA PUB

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Stock XPAR Rating as of
€94.24 −1.10 (1.15%)
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As of Delayed Price Closed

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Publicis' Data Prowess Continues To Drive Share Gains

Michael Hodel

Publicis, the second-largest traditional advertising holding company after Omnicom, offers creative services, media planning, and reputation management solutions to brand owners. We view both Publicis and its competitor Omnicom as well positioned, thanks to their customer identity data, scale, and reputations within the industry. As Publicis evolves from a traditional creative-led agency model toward a data- and media-planning operating system, we see upside potential in client wins and wallet-share capture.

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Price vs Fair Value

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PUB is trading at a LOCK|M#@R%< premium.
Price
€95.34
Fair Value
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Uncertainty
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1-Star Price
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5-Star Price
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Economic Moat
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Capital Allocation
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Bulls Say, Bears Say

Bulls

Publicis’ Epsilon has the most advanced and persistent identity graphs, enabling highly precise advertising targeting and effective omnichannel campaign management that drive strong returns on ad spending for clients.

Bears

Publicis shares have traded at a persistent valuation premium relative to agency peers. While perhaps justified at the moment, this premium leaves little room for error or execution missteps. Strong expectations are already baked in.

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News

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Trading Information

Previous Close Price
€95.34
Day Range
€93.60–95.92
52-Week Range
€68.14–104.85
Bid/Ask
€93.40 / €96.00
Shares Outstanding
249.72M
Market Cap
€23.53B
Volume/Avg
444,699 / 600,111

Key Statistics

Price/Earnings (Normalized)
12.75
Price/Sales
1.36
Dividend Yield (Trailing)
3.93%
Dividend Yield (Forward)
3.93%
Dividend Payment Schedule
Jul
Total Yield
4.69%

Company Profile

Headquartered in France, Publicis is the world’s second-largest ad agency holding company based on revenue. Publicis’ services, which include traditional and digital advertising, public relations, and consulting, are provided worldwide, with over 85% of its revenue coming from North America and Europe.
Sector
Communication Services
Industry
Advertising Agencies
Stock Style Box
Large Value
Total Number of Employees
114,000
Website
https://www.publicisgroupe.com

Competitors

Valuation

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Metric
PUB
OMC
4324
Price/Earnings (Normalized)
 12.757.964.90
Price/Book Value
 2.262.202.18
Price/Sales
 1.360.840.63
Price/Cash Flow
 9.176.496.56
Price/Earnings
PUB
OMC
4324

Financial Strength

Metric
PUB
OMC
4324
Quick Ratio
 0.910.671.03
Current Ratio
 0.940.921.08
Interest Coverage
 11.262.92−5.72
Quick Ratio
PUB
OMC
4324

Profitability

Metric
PUB
OMC
4324
Return on Assets (Normalized)
 4.88%1.35%2.45%
Return on Equity (Normalized)
 18.54%7.12%16.72%
Return on Invested Capital (Normalized)
 12.68%4.20%9.17%
Return on Assets
PUB
OMC
4324

Advertising Agencies Industry Comparables

Screen With Investor
1-Day Chart
Name
Price
Morningstar Rating for Stocks
Capital Allocation
Economic Moat
Market Cap
AppLovin Corp Ordinary Shares - Class A
APP
LOCK|%YQkw&LOCK|xVB$c$94B
 Publicis Groupe SA
PGPEF
—LOCK|J$Qj$27B
 Publicis Groupe SA ADR
PUBGY
—LOCK|xZY$!$27B
 Omnicom Group Inc
OMC
LOCK|&rxBXN>LOCK|qGkDv$20B
 JCDecaux SE ADR
JCDXY
—LOCK|bvm>$6B
 Dentsu Group Inc
DNTUF
—LOCK|zSv$6B
 Dentsu Group Inc ADR
DNTUY
—LOCK|?@$6B
 The Trade Desk Inc Class A
TTD
LOCK|xCps?^LOCK|v^@$6B
 WPP PLC ADR
WPP
LOCK|B<R#w$LOCK|Ss$5B
 Magnite Inc
MGNI
LOCK|HN?&?&^LOCK|$wW$4B

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