Shiseido Co Ltd ADR SSDOY

Morningstar Rating
$23.66 +0.24 (1.02%)
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About Quantitative Ratings

Morningstar Quantitative Ratings for Stocks are generated using an algorithm that compares companies that are not under analyst coverage to peer companies that do receive analyst-driven ratings. Companies with quantitative ratings are not formally covered by a Morningstar analyst, but are statistically matched to analyst-rated companies, allowing our models to calculate a quantitative moat, fair value, and uncertainty rating.

Price vs Fair Value

SSDOY is trading at a LOCK|w&?s#? premium.
Price
$23.66
Fair Value
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Uncertainty
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1-Star Price
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5-Star Price
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Economic Moat
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Capital Allocation
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Trading Information

Previous Close Price
$23.42
Day Range
$23.54–23.82
52-Week Range
$13.60–23.91
Bid/Ask
$11.37 / $29.31
Shares Outstanding
399.62M
Market Cap
$9.45B
Volume/Avg
45,074 / 53,446

Key Statistics

Price/Earnings (Normalized)
37.24
Price/Sales
1.46
Dividend Yield (Trailing)
1.34%
Dividend Yield (Forward)
1.63%
Dividend Payment Schedule
Apr, Sep
Total Yield
1.34%

Company Profile

Founded in 1872 and headquartered in Tokyo, Shiseido is one of Japan’s leading premium beauty companies, with a portfolio of 31 brands spanning skincare, color cosmetics, and fragrance categories. As of the end of 2025, it is the third-largest company in the premium skincare category, behind L'Oréal and Estée Lauder, and sixth-largest in the color cosmetics category. Its key brands, Shiseido, Clé de Peau Beauté, Nars, Elixir, Anessa, Drunk Elephant, Narciso Rodriguez, and Issey Miyake, accounted for 79% of Shiseido’s first-half 2026 revenue. Shiseido operates across 120 countries and regions, with Japan accounting for 29% of first-half 2026 sales, China and Travel Retail 38%, Asia-Pacific 7%, the Americas 11%, and EMEA 13%.
Sector
Consumer Defensive
Industry
Household & Personal Products
Stock Style Box
Mid Core
Total Number of Employees
31,995

Competitors

Valuation

Metric
SSDOY
OR
4922
Price/Earnings (Normalized)
37.2435.0236.53
Price/Book Value
2.416.861.18
Price/Sales
1.465.151.01
Price/Cash Flow
12.2726.6712.72
Price/Earnings
SSDOY
OR
4922

Financial Strength

Metric
SSDOY
OR
4922
Quick Ratio
0.820.582.12
Current Ratio
1.380.973.50
Interest Coverage
−0.7919.89434.88
Quick Ratio
SSDOY
OR
4922

Profitability

Metric
SSDOY
OR
4922
Return on Assets (Normalized)
1.57%11.46%5.40%
Return on Equity (Normalized)
3.25%20.96%7.44%
Return on Invested Capital (Normalized)
1.85%15.09%6.41%
Return on Assets
SSDOY
OR
4922

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