China Resources Beverage Pressured by Weaker Sales and Higher Marketing Spending
China Resources Beverage carves out its market position in the Chinese beverage industry by building out a scalable nationwide distribution and retailer network. The company focuses on the bottled water sector, which has benefited from rising per capita consumption and increasingly diverse consumption patterns over the past two decades, driven by China’s economic growth. CR Beverage has capitalized on this opportunity through channel expansion while utilizing an outsourced manufacturing model, securing its place as one of the sector’s two leading players. Over the past decade, it has also refined its product offerings to capture the consumption upgrade trend in bottled water, gaining market share from lower-end products offered by Wahaha and Tingyi.
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