Garmin Is Growing Fast and Taking Share in Consumer Wearables Market
Garmin is a leading manufacturer of GPS-enabled devices and electronics used for general navigation, fitness tracking, avionics, marine recreation, and outdoor adventure. Garmin’s devices address many use cases, often focusing on real-time, accurate location information and other high-feature functionality used in demanding environments. At its core, Garmin employs a classic “vertical integration” strategy, where complete control over the design and manufacturing of the product leads to tighter product integration and higher quality, helping to distinguish its portfolio from that of its peers. Garmin’s innovative product pipeline grants the firm a solid competitive position within its core markets.
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