Prudential Financial Inc PRU

Morningstar Rating
$112.60 −0.53 (0.47%)
View Full Chart

Company Report

Prudential Financial Is Revamping Its Japan Business

Prudential plans to exit portions of its international footprint and shift resources toward faster-growing areas, including investment management, group benefits, and retirement. The strategy aims to transform the business into a higher-growth, less market-sensitive, and more capital-efficient firm. We like the steps taken so far, including reinsuring a portion of the traditional variable annuity portfolio and guaranteed universal life policies. Despite these risk-reducing moves, we don't believe Prudential will achieve significantly higher profits over the long run.

Price vs Fair Value

PRU is trading at a LOCK|r&Zr$& premium.
Price
$113.13
Fair Value
LOCK|!C
Uncertainty
LOCK|dNX?&
1-Star Price
LOCK|N.J
5-Star Price
LOCK|.F
Economic Moat
LOCK|^>S
Capital Allocation
LOCK|P?Wth#$

Bulls Say, Bears Say

Bulls

Prudential has reduced exposure to riskier products like variable annuities with minimum guarantees and has increased investments in segments with steadier cash flows like the investment management and institutional retirement businesses.

Bears

Prudential could incur higher credit costs during the current private credit cycle, reducing the firm's profitability.

News

Trading Information

Previous Close Price
$113.13
Day Range
$110.61–112.89
52-Week Range
$91.89–127.72
Bid/Ask
$110.63 / $115.14
Shares Outstanding
345.00M
Market Cap
$38.85B
Volume/Avg
2M / 2M

Key Statistics

Price/Earnings (Normalized)
7.42
Price/Sales
0.61
Dividend Yield (Trailing)
4.91%
Dividend Yield (Forward)
4.95%
Dividend Payment Schedule
Mar, Jun, Sep, Dec
Total Yield
7.47%

Company Profile

Prudential Financial is one of the largest US life insurers, offering annuities, life insurance, and asset-management products. The United States and Japan are its two largest markets. Its US business contributed about 50% of adjusted 2025 earnings and includes institutional retirement (mostly pension risk transfer), individual retirement (annuities), group insurance, and individual life insurance. Its international business represented about 39% of adjusted earnings, with a strong market position in Japan, and the firm also has a presence in emerging markets like Brazil. The company's investment management business, PGIM, contributed approximately 11% of its 2025 adjusted earnings. PGIM had around $1.47 trillion in assets under management at the end of fourth-quarter 2025.
Sector
Financial Services
Industry
Insurance - Life
Stock Style Box
Mid Value
Total Number of Employees
36,824

Competitors

Valuation

Metric
PRU
SLF
MFC
Price/Earnings (Normalized)
7.4213.8913.28
Price/Book Value
1.242.512.16
Price/Sales
0.611.481.72
Price/Cash Flow
3.82——
Price/Earnings
PRU
SLF
MFC

Financial Strength

Metric
PRU
SLF
MFC
Quick Ratio
———
Current Ratio
———
Interest Coverage
—9.186.67
Quick Ratio
No chart available

Profitability

Metric
PRU
SLF
MFC
Return on Assets (Normalized)
0.69%1.08%0.75%
Return on Equity (Normalized)
16.84%18.26%17.17%
Return on Invested Capital (Normalized)
7.01%13.02%9.88%
Return on Assets
PRU
SLF
MFC

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1-Day Chart
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LOCK|%n#^#%@LOCK|D@$60B
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