Marriott Earnings: Tariff Policy Clouding Near-Term Demand, but Long-Term Brand Edge Remains Stout

Marriott's first-quarter revenue per available room, or revPAR, increased 4.1%, topping the hotelier's 3%-4% guidance, while adjusted EBITDA totaled $1.217 billion—above its $1.170 billion to $1.195 billion target. Amid US policy uncertainty, the firm reduced its 2025 revPAR to 1.5%-3.5% from 2%-4%.