Sharp Focus on Innovation and Marketing Positions Estee Lauder Well to Tap Premium Beauty Demands

As a leading provider of premium beauty products, Estée Lauder owns category-leading brands in skin care, cosmetics, and fragrances that underpin its brand intangibles, in addition to retaining a preferred vendor status across brick-and-mortar and digital channels. These attributes, coupled with scale-based cost advantages, should augur a long-term competitive edge that enables the firm to deliver excess returns for more than 20 years. As such, we award Estée a wide moat rating.