Puma SE

PUM: XETR (DEU)

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Puma Earnings: Signs of Progress Despite Tough Results; Shares Attractive

David Swartz

Jul 31, 2026

Puma's second-quarter sales fell 10% as a 7% increase in Asia-Pacific (25% of total) could not offset double-digit declines elsewhere. The firm's gross margin rose 180 basis points to 48% (including a tariff refund), but it had an adjusted operating loss of EUR 41.9 million.

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Puma SE

Puma Earnings: Signs of Progress Despite Tough Results; Shares Attractive

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