General Mills' Strategy to Restore Organic Growth Struggles Against Broader Economic Headwinds

In response to a challenging consumer backdrop, General Mills has invested in narrowing price gaps and product development, which should help its portfolio of brands to maintain an edge while consumers remain under severe pressure. This investment helps drive traffic that entrenches the company's relationships with retailers. In many categories, General Mills has not only the top brand but also several leading brands that together create a dominant companywide share.