Hormel Foods Corp

HRL: XNYS (USA)
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Acquisition of Brakebush Adds Protein Diversification and Expands Foodservice Business

Business Strategy and Outlook

Hormel Foods has long been on US shelves, with popular meat-centric brands like Jennie-O, Spam, Dinty Moore, and various Hormel-branded goods. These brands tend to hold the number one or two share in their categories. To keep pace with evolving trends, Hormel has expanded its focus through acquisitions of nonmeat protein brands like Skippy and Planters, as well as branded meat products like Applegate. It has also entered ethnic and emerging food with Wholly Guacamole, Herdez, and Happy Little Plants. Hormel has reduced its meat commodity exposure, including the recent sale of its commodity turkey business.

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