Toast, Uber in New Partnership to Attract More Guests, Retain Existing Ones
By Chris Wack
Toast and Uber Technologies entered a strategic global partnership, focusing on product innovation and go-to-market initiatives designed to help restaurants increase their business.
The technology company said the multiyear partnership will combine Toast's point-of-sale offerings with Uber's delivery and technology network expertise.
Toast and Uber also plan on building new technology that enables restaurants to attract new guests and retain existing ones, including offers and advertising integrations.
These new tools will enable Toast merchants to run and manage promotions and local advertising on Uber Eats directly from the Toast platform, and will begin rolling out in 2026.
Toast and Uber will implement their existing Uber Eats, Uber Direct, and Toast Delivery Services delivery integrations in Canada, and an Uber Eats integration in Ireland and the United Kingdom. Toast will also make Uber its preferred food delivery marketplace for Toast restaurants globally.
Write to Chris Wack at chris.wack@wsj.com
(END) Dow Jones Newswires
November 03, 2025 10:48 ET (15:48 GMT)
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