British American Tobacco Confirms Outlook, Expects Lift in New-Category Revenue

By Aimee Look


British American Tobacco confirmed its outlook for 2026 and slightly raised its expectations for new-category revenue growth.

BAT's new-category consists of heated products, vapor and modern oral.

For the full year, the company still expects growth to come in at the lower end of its medium-term guidance ranges, with 3% to 5% revenue growth and 4% to 6% growth in adjusted profit from operations.


Write to Aimee Look at aimee.look@wsj.com


(END) Dow Jones Newswires

June 02, 2026 03:05 ET (07:05 GMT)

Copyright (c) 2026 Dow Jones & Company, Inc.

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