Memory Stocks Rise After Apple Flags Price Increases on Chip Costs
By Doc Louallen
Shares of memory makers climbed after Apple Chief Executive Tim Cook told The Wall Street Journal that surging memory and storage costs will make price increases across Apple products unavoidable.
Western Digital shares rose 7.7% to $766.71. The stock was tracking toward a record close, up for a sixth straight session and up 37% this week. Shares touched a new all-time intraday high at $799.87.
Micron Technology rose 8.1% to $1,127.78 and Sandisk was up 11% to $2,175.40. Analog Devices rose 4.6% to $433.51.
"Unfortunately, price increases are unavoidable," Cook said in an exclusive interview with The WSJ. "We're doing our best to mitigate the huge increases that are being passed to us, and we've been trying to shield our customers from the increases, but the situation has become unsustainable."
Cook's comments add to evidence that AI demand is straining DRAM and NAND supply, lifting prices and memory stocks globally.
Write to Doc Louallen at Doc.Louallen@wsj.com
(END) Dow Jones Newswires
June 18, 2026 12:28 ET (16:28 GMT)
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