Meta Launches New Line of AI Smartglasses
By Katherine Hamilton
Meta Platforms launched a new line of Meta Glasses with a built-in AI assistant.
The new line, made with EssilorLuxottica, builds on the features of Meta's existing AI glasses and features new shapes and colors. They are for sale starting at $299.
The line includes three frame styles, including one designed in collaboration with Kylie Jenner.
Consumers can interact with Meta AI through the glasses by pushing a button. They can also make phone calls, listen to music and give voice commands via the glasses.
The glasses are compatible with prescription lenses. They are available starting Tuesday at Meta's website, as well as Lenscrafters, Sunglass Hut, Best Buy, Amazon and select retailers.
Smartglasses are one of the many businesses Meta is investing in, as it aims to be a competitor with other major AI hyperscalers such as Anthropic and Alphabet.
The product has been more popular among consumers compared with virtual reality headsets. Meta shipped 7.3 million pairs of Ray-Ban Meta smartglasses in 2025, more than it ever sold of its VR headsets in a single year.
Write to Katherine Hamilton at katherine.hamilton@wsj.com
(END) Dow Jones Newswires
June 23, 2026 09:59 ET (13:59 GMT)
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