Heineken Appoints JDE Peet's Boss to Fill Vacant CEO Chair
By Joshua Kirby
Heineken named JDE Peet's boss Rafael Oliveira as its next chief executive officer, ending a period of uncertainty at the top of one of the world's largest brewers.
Oliveira is set to take the reins at Heineken from Oct. 1, the company said in a statement Tuesday. Heineken is currently without a permanent CEO after Dolf van den Brink left at the end of May following six years at the helm.
Oliveira's appointment is for a period of four years. He joins after a couple of years as CEO of coffee and tea group JDE Peet's, which was bought by beverage group Keurig Dr Pepper in an $18 billion deal struck last summer. Prior to his stint at the Peet's Coffee maker, Oliveira spent a decade at Kraft Heinz.
"With Rafa at the helm, we look forward to building on Heineken's strong foundations and continuing our journey of long-term, balanced growth," Heineken supervisory board Chairman Peter Wennink said.
Write to Joshua Kirby at joshua.kirby@wsj.com; @joshualeokirby
(END) Dow Jones Newswires
June 23, 2026 02:34 ET (06:34 GMT)
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