Carlsberg Expands Strategic Partnership With PepsiCo to Azerbaijan
By Dominic Chopping
Carlsberg will become the PepsiCo bottler in Azerbaijan as the two companies expand their strategic partnership.
The deal will see the Danish brewer take over the production, sale and distribution of the PepsiCo soft drinks portfolio in Azerbaijan from Jan. 1, 2027.
Carlsberg said it will expand its Xirdalan brewery in the country to produce the PepsiCo portfolio, with the partnership expected to double its business in the market.
With the new agreement in place, Carlsberg will have bottling agreements with PepsiCo in 15 markets, including the U.K., Ireland, Norway, Sweden, Switzerland, Kazakhstan, Kyrgyzstan, Laos and Cambodia, as well as Denmark, Finland, Estonia, Latvia and Lithuania from 2029 and Azerbaijan from 2027.
"With the new agreement, we're adding PepsiCo's iconic brands to our strong local beer portfolio in the country and significantly growing our business in that market, which will allow us to offer consumers more relevant and diverse choices across occasions," said Carlsberg Chief Executive Jacob Aarup-Andersen.
Write to Dominic Chopping at dominic.chopping@wsj.com
(END) Dow Jones Newswires
July 30, 2026 03:05 ET (07:05 GMT)
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