Partners Group Enters Exclusive Talks to Buy Eurazeo's Aroma-Zone Brand
By Andrea Figueras
Partners Group said it has entered into exclusive talks to acquire French beauty brand Aroma-Zone from Eurazeo.
The Swiss private equity firm has been a partner to Aroma-Zone since 2021, supporting Eurazeo's original investment. As part of the transaction, which would be completed through Partners Group's direct private equity program, Eurazeo will retain a significant minority stake in Aroma-Zone, it said Thursday.
Aroma-Zone was founded in 1999 and its portfolio comprises a range of beauty and wellness products. The brand has tripled its revenue since 2021 and increased its number of stores, Partners Group said.
Partners Group intends to support management and other shareholders in accelerating the brand's value creation. These initiatives include scaling the platform to make the products available to more consumers, boosting product innovation, and strengthening its presence in existing and new markets.
Write to Andrea Figueras at andrea.figueras@wsj.com
(END) Dow Jones Newswires
August 06, 2026 03:03 ET (07:03 GMT)
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