Morningstar

DraftKings Signs Ad Deal With NHL and Prime Video

Provided by Dow Jones Sep 28, 2026, 9:38:00 PM

By Katherine Hamilton

DraftKings signed a deal with Amazon Prime Video to become the exclusive sportsbook and online casino sponsor of the National Hockey League on Prime.

The deal includes integrations on Wednesday Night Hockey throughout the 2026-2027 NHL season, plus select Stanley Cup playoff coverage on Prime Video, the sports-betting platform said Monday.

The deal is meant to increase DraftKings' marketing in Canada, as the company's platform is available in Alberta and Ontario.

DraftKings will have exclusive branding integrations in pregame, live-game and intermission coverage. It will also have in-broadcast sponsorship moments tied to key game events and score clock elements that make the DraftKings brand visible throughout live play.

Write to Katherine Hamilton at katherine.hamilton@wsj.com

(END) Dow Jones Newswires

September 28, 2026 17:38 ET (21:38 GMT)

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