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British American Tobacco Bets on New Nicotine Products in 2030 Strategy

Provided by Dow Jones Sep 29, 2026, 8:50:00 AM

By Aimee Look

British American Tobacco is betting on high revenue growth for its vape and oral products segment in a new 2030 strategy.

The cigarette and vape maker, which houses the Kent, Lucky Strike and Vuse brands, said it expects revenue for new category products to grow by the mid-teens through to 2030.

It also expects its contribution margin for the segment to reach at least 30% by 2030, with a focus on premium products and improving mix and scale.

For 2026, the company said it is on track to deliver the lower end of 3%-5% revenue growth, and 4%-6% adjusted profit from operations growth.

Write to Aimee Look at aimee.look@wsj.com

(END) Dow Jones Newswires

September 29, 2026 04:50 ET (08:50 GMT)

Copyright (c) 2026 Dow Jones & Company, Inc.

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