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Salesforce Agrees to Buy Listen Labs

Provided by Dow Jones Sep 29, 2026, 11:43:00 PM

By Elias Schisgall

Salesforce agreed to acquire the customer research and human simulation platform Listen Labs.

The company said Tuesday that Listen Labs' artificial-intelligence-driven market studies will improve the customer understanding capabilities it can offer to clients.

"Listen Labs has reimagined customer experience, market research, and customer simulation with AI agents that can conduct meaningful research and uncover context behind customer and user feedback," Salesforce AI Labs President Aman Naimat said. "We look forward to expanding access to these agentic capabilities through Salesforce."

Financial terms weren't disclosed. The deal is expected to close in Salesforce's fiscal fourth quarter.

Write to Elias Schisgall at elias.schisgall@wsj.com

(END) Dow Jones Newswires

September 29, 2026 19:43 ET (23:43 GMT)

Copyright (c) 2026 Dow Jones & Company, Inc.

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