Roblox Earnings: Eye-Popping Sales and User Engagement, but Our Long-Term Questions Remain
We plan to raise our fair value estimate of Roblox stock.

Key Morningstar Metrics for Roblox
- Fair Value Estimate: $45.00
- Morningstar Rating: ★
- Morningstar Economic Moat Rating: Narrow
- Morningstar Uncertainty Rating: Very High
What We Thought of Roblox’s Earnings
Roblox RBLX had an amazing second quarter, with impressive growth in users and paying users. However, the strength was driven by so-called viral hits, which could lead to unevenness in future growth. Management now expects much higher bookings in 2025, and these hits will boost future profits.
Why it matters: While management raised its full-year bookings outlook by more than 10%, to about $5.9 billion, it reduced its outlook for adjusted EBITDA to be slightly negative from slightly positive prior. Profits stemming from this quarter’s bookings will be recognized over time.
- Bookings strength flows immediately to free cash flow, which grew to $177 million, from $112 million a year ago. Management now forecasts more than $1 billion in free cash flow in 2025, which would mark 60% growth in 2025 and is about $150 million more than it previously expected.
The bottom line: We plan to raise our fair value estimate to about $60 per share from $45 on a much-improved near-term forecast and an acceleration in reaching profitability. However, we question the durability of this growth surge. We expect more viral hits on Roblox, but not in a steady stream.
- Roblox remains extraordinarily expensive, at about 100 times its revised guidance for 2025 free cash flow. We believe Roblox has a narrow moat and will continue increasing free cash flow and bookings rapidly, but we don’t believe this quarter or this year are indicative of a new norm.
Key stats: Second-quarter strength was evident across all regions and age groups, and particularly strong among users 13 years and older, which we think helped boost the number of paying users.
- Grow a Garden was Roblox’s biggest viral hit, and it has attracted relatively older users. Daily active users older than 13 grew 17% sequentially—compared with 10% growth in users under 13—and management alluded to inroads with users older than 17.
- Bookings rose 50% year over year, as paying users reached 23.4 million from 16.5 million a year ago.
Editor’s Note: This analysis was originally published as a stock note by Morningstar Equity Research.
The author or authors do not own shares in any securities mentioned in this article. Find out about Morningstar’s editorial policies.
