Mao Geping Cosmetics Co Ltd Ordinary Shares - Class H 01318

Morningstar Rating
HK$43.72 −2.06 (4.50%)
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Company Report

Price vs Fair Value

01318 is trading at a LOCK|DCrZ#! premium.
Price
HK$43.72
Fair Value
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Uncertainty
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1-Star Price
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5-Star Price
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Economic Moat
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Capital Allocation
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Bulls Say, Bears Say

Bulls

Premiumization and rising beauty penetration accelerate share gains, allowing MGP to maintain above-industry growth and take share from peers.

Bears

MGP’s single-brand portfolio leaves earnings exposed to shifts in consumer preferences in a rapidly evolving beauty market, with no secondary brand to offset any softer brand momentum.

Trading Information

Previous Close Price
HK$45.78
Day Range
HK$43.44–45.00
52-Week Range
HK$43.36–111.90
Bid/Ask
HK$43.72 / HK$43.78
Shares Outstanding
490.16M
Market Cap
HK$21.43B
Volume/Avg
511,500 / 2M

Key Statistics

Price/Earnings (Normalized)
14.57
Price/Sales
3.51
Dividend Yield (Trailing)
4.25%
Dividend Yield (Forward)
3.29%
Dividend Payment Schedule
May
Total Yield
4.25%

Company Profile

Founded in 2000 and headquartered in Hangzhou, Mao Geping Beauty is one of China’s leading premium beauty companies with a portfolio of color cosmetics, skincare, and fragrance products. It operates under the Mao Geping and Love Keeps brands. As of 2025, MGP ranked second in China’s color cosmetics market with a 4.7% share, and 19th in premium skincare with a 1.5% share. Founder Mao Geping, his wife Wang Liqun, and sisters Mao Niping and Mao Huiping retain over 60% control. MGP sells primarily in China through a network of 445 brand counters across 131 cities.
Sector
Consumer Defensive
Industry
Household & Personal Products
Stock Style Box
Mid Core
Total Number of Employees
3,634

Competitors

Valuation

Metric
01318
EL
4922
Price/Earnings (Normalized)
14.5735.9333.93
Price/Book Value
3.928.571.09
Price/Sales
3.512.190.93
Price/Cash Flow
13.8327.8111.81
Price/Earnings
01318
EL
4922

Financial Strength

Metric
01318
EL
4922
Quick Ratio
4.410.812.12
Current Ratio
4.921.223.50
Interest Coverage
634.362.28434.88
Quick Ratio
01318
EL
4922

Profitability

Metric
01318
EL
4922
Return on Assets (Normalized)
24.59%5.88%5.38%
Return on Equity (Normalized)
29.50%29.51%7.39%
Return on Invested Capital (Normalized)
28.60%10.16%6.37%
Return on Assets
01318
EL
4922

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