Bilibili Inc ADR BILI

Morningstar Rating
$14.44 −0.34 (2.30%)
View Full Chart

Company Report

Price vs Fair Value

BILI is trading at a LOCK|n<m>lBt premium.
Price
$14.77
Fair Value
?w
Uncertainty
LOCK|Cm %k&v!
1-Star Price
?%
5-Star Price
@B
Economic Moat
LOCK|J$!
Capital Allocation
LOCK|b!W<Z?C

Bulls Say, Bears Say

Bulls

Bilibili's ad revenue remains a fraction of peers like Douyin and Kuaishou, suggesting the platform is still in the early innings of monetization.

Bears

If AI lowers the barrier to content creation dramatically, Bilibili could get flooded with low-quality AI-generated content, diluting the quality of the feed and degrading the community culture that makes Bilibili distinctive.

Articles & Videos

Trading Information

Previous Close Price
$14.78
Day Range
$14.32–14.56
52-Week Range
$14.32–36.40
Bid/Ask
$14.45 / $14.49
Shares Outstanding
411.93M
Market Cap
$5.95B
Volume/Avg
3M / 3M

Key Statistics

Price/Earnings (Normalized)
20.68
Price/Sales
1.50
Dividend Yield (Trailing)
0.00%
Dividend Yield (Forward)
0.00%
Dividend Payment Schedule
—
Total Yield
1.82%

Company Profile

Bilibili is a Chinese online entertainment platform best known for its YouTube-like video-sharing service. Founded in 2009, it initially focused on long-form content centered around anime, comics, and gaming, or ACG, catering primarily to Generation Z users. Over time, the platform has expanded its content ecosystem to cover a broader range of interests, successfully attracting a more diverse audience beyond its original Gen Z base.
Sector
Communication Services
Industry
Internet Content & Information
Stock Style Box
Mid Core
Total Number of Employees
8,423

Competitors

Valuation

Metric
BILI
WBD
IQ
Price/Earnings (Normalized)
20.68441.94302.60
Price/Book Value
2.632.360.51
Price/Sales
1.502.170.26
Price/Cash Flow
12.235.2321.69
Price/Earnings
BILI
WBD
IQ

Financial Strength

Metric
BILI
WBD
IQ
Quick Ratio
1.210.520.32
Current Ratio
1.320.780.45
Interest Coverage
7.97−0.74−0.03
Quick Ratio
BILI
WBD
IQ

Profitability

Metric
BILI
WBD
IQ
Return on Assets (Normalized)
7.28%0.70%−1.91%
Return on Equity (Normalized)
19.46%2.00%−6.66%
Return on Invested Capital (Normalized)
10.77%3.55%−1.29%
Return on Assets
BILI
WBD
IQ

Internet Content & Information Industry Comparables

1-Day Chart
Name
Price
Morningstar Rating for Stocks
Capital Allocation
Economic Moat
Market Cap
Alphabet Inc Class A
GOOGL
LOCK|VLs#?vKLOCK|sKl$4T
Alphabet Inc Class C
GOOG
LOCK|jC>!!C$FLOCK|<H$4T
Meta Platforms Inc Class A
META
LOCK|fVl<yVyLOCK|^!D$2T
Tencent Holdings Ltd ADR
TCEHY
LOCK|Psv&B#t^LOCK|$n$495B
Spotify Technology SA
SPOT
LOCK|pCj#G>z#LOCK|K!hHT$101B
Nebius Group NV Shs Class-A-
NBIS
LOCK|&>@H&xjLOCK|@%$63B
Baidu Inc ADR
BIDU
LOCK|XJvz$$@LOCK|rXv$30B
Reddit Inc Class A Shares
RDDT
LOCK|F$r%&?LOCK|nq@JB$29B
Tencent Music Entertainment Group ADR
TME
LOCK|SsTBpgLOCK|lcWV$13B
Pinterest Inc Class A
PINS
LOCK|B?N&VSLOCK|T%%%$11B

Sponsor Center